5 SEO Mistakes That Kill Your Website Performance

Even the most beautiful website falls flat when search engines cannot crawl, index, or evaluate it properly. In this guide I break down five mistakes I see repeatedly during SEO audits and how to fix them fast.

1. Skipping Technical Health Checks

Core Web Vitals, indexation, and broken internal links are not glamorous, but they form the backbone of a high-performing site.

2. Publishing Thin Content

Articles without depth, search intent alignment, or supporting media rarely survive algorithm updates.

3. Ignoring Search Console Insights

The queries report shows exactly where Google is testing your relevance. Use it to refine pages and win featured positions.

4. Forgetting Local & Entity Signals

Structured data, NAP consistency, and review velocity are critical for local and niche authority.

5. Measuring the Wrong Metrics

Rankings are only part of the story. Tie SEO improvements to leads, revenue, and retention to earn long-term investment.