Landing Page Optimization for High CTR

Description

Led the end-to-end optimization of an affiliate landing page - from user research and UX copywriting to analytics instrumentation. Implemented rapid A/B experiments, heatmap insights, and iterative design tweaks that unlocked a 47% lift in click-through rate within four weeks.

Technologies Used

Challenge

Increase conversions on a low-performing affiliate landing page without expanding media spend.

Solution

Combined qualitative insights with data-driven testing to refine messaging, layout hierarchy, and conversion flows.

Results

Achieved a 47% CTR improvement and reduced bounce rate by 33%, unlocking profitable scaling for the campaign.